Cadbury and Merlin Entertainments’ partnership offering consumers free tickets for days out this summer is rolling out across Cadbury chocolate bags for a fourth year. Cadbury promotional chocolate bags offer a free ticket with every purchase of a full priced adult ticket to a host of top UK attractions. New to the promotion this year is the chance to go on the London Eye. Other attractions include LEGOLAND Windsor, THORPE PARK, Chessington World of Adventures Resort and SEALIFE centres. The on–pack promotion runs across 30 SKUS, including various PMPs.

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