Fuze Tea, the iced tea drink launched by Coca-Cola European Partners earlier this year is set to launch a new, integrated marketing campaign that highlights the importance of slowing life down and taking a moment for yourself.
From Monday 8th October, the ‘Serve yourself a little me-time’ campaign will run across TV and video for three weeks. The campaign follows a national poll from Fuze Tea which revealed that four in ten (44%) Brits feel they rarely get any me-time with moments lasting for a maximum of 55 minutes, the least amount of time throughout Europe.
As well as TV and VOD, the campaign will be supported by digital out-of-home advertising which will see Fuze Tea target Brits during their busiest moments and encourage them to take some time out of their day to enjoy some much-needed relaxation.
Mobile advertising through native banner and expandable banners will also run through October, and digital and social content will go live across Facebook and Instagram.
Check out the TVC here: https://www.youtube.com/watch?v=sQxG0W7Tyb8&feature=youtu.be
In GB, Fuze Tea is available in following flavours:
- Fuze Tea Peach Hibiscus with black tea extracts
An unexpected fusion of peach juice with a delicate taste of hibiscus and black tea extracts.
- Fuze Tea Mango Chamomile with green tea extracts
An unexpected fusion of mango juice with a flowery hint of chamomile and green tea extracts.