Kepak Convenience Foods (KCF) has launched a consumer marketing campaign in support of its best-selling Rustlers hot snacking brand, targeting the UK’s growing gaming market. Research has highlighted strong synergies between gamers and the Rustlers consumer. With gaming now becoming a main pastime of teenagers and upwards the gaming market is an ideal arena for KCF to promote the Rustlers brand. KCF’s continued investment in this market will further raise brand awareness to a key market looking for a quick and tasty snacking option.
KCF’s GameSafe campaign promotes the ‘fast fuel for real gamers’ message through a cross media campaign. Online ads appearing on top gaming websites are bolstered by press ads in leading gaming titles such as the Official Xbox 360 Magazine, PC Gamer, PC Zone and PC Format.
A dedicated GameSafe website has been launched, www.rustlersgamesafe.com, and is supported by extensive online advertising, PR and live sampling activity.
Further demonstrating their commitment to developing a lasting presence in the gaming arena, the GameSafe campaign will be followed later in the year by an in-game and on-pack promotion with the popular Midnight Club franchise of video games. Rustlers have penned a deal that will see their brand appearing throughout ‘Midnight Club – Los Angeles’ on virtual billboards, benches and lorries and will help support the launch of the Xbox 360 and Playstation 3 title through an on-pack promotion.
Kepak Convenience Foods
Tel: 01772 668300