Geo Organics’ Atlantic Sea Salt for Bathing with Organic Aloe Vera is set to refresh even more Waitrose customers as this discerning multiple retailer offers its innovative bathing product in every single store. The Geo Organics’ Atlantic Sea Salt for Bathing with Organic Aloe Vera is harvested by hand from the Atlantic shores of Portugal. The salt crystals are irregular in shape as nature intended and dried in the sun and wind. None of the usual bath salt chemicals or mechanical processes is involved. Even better, the bath salts comprise 5% organic Aloe Vera, known for its healing properties.
There are no artificial additives, perfumes or colours in the Atlantic Sea Salt for Bathing with Organic Aloe Vera and it is approved by the rigorous Soil Association. Alongside the culinary Geo Organics Atlantic Sea Salt, this is assuring the livelihood of the family and community that produces it.
The product has been widely available in the independent sector and selected Waitrose stores for just over a year: now it is being rolled out across each of the stores.
“More and more people are opting for organic and sustainable food and these ethics are increasingly being transferred to their personal care,” says Mike Batten, founder and director of Venture Foods. “Our top selling organically approved Atlantic Sea Salt lends itself perfectly to a bathing product. Enriched with Aloe Vera it’s a very relaxing and pure personal care product with healthy sales that prove its widespread appeal.”
Mike Batten adds: “I am really delighted that Waitrose has given us full distribution for the product: its continued confidence in our brand and credentials is greatly appreciated.”
Geo Organics Atlantic Sea Salt for Bathing with Organic Aloe Vera is available to the health food and grocery trade and carries a suggested retail price of £1.75 for 250g.