Go Coconuts for Surf

In a fragrance first for the laundry category, Surf, the UK’s number one fragrance detergent brand is adding a coconut scented variant to its portfolio. Available in powder, liquid and capsules, the new variant Surf Coconut Bliss taps into the ongoing trend for coconut fragrances in the personal care market, which is now apparent in laundry too as more shoppers seek out refreshing scents that remind them of summer. This latest addition follows the success of Surf’s Caribbean Crush variant, launched in 2018.