Go East with Naked Noodle and Rice

Branded meal and snack manufacturer, Symington’s has launched its first major on-pack promotion across its Naked Noodle and Naked Rice ranges to mark Chinese New Year. With five outstanding Asian holidays up for grabs, 200 tech-based prizes including Go Pros, noise cancelling headphones and Escape Packs and £30 lastminute.com voucher codes on every pack, the promotion is set to drive sales by appealing directly to the core audience looking for an escape from the ordinary. The Naked brand enjoyed an incredibly successful 2018 growing by over 30% and commanding 43% of the authentic pots category.