Grace Foods UK, the UK’s leading supplier of Caribbean food and drink*1, is enabling retailers to take advantage of rising consumer demand for exciting new flavours from around the world.
The company accounts for more than one third of all Caribbean food and drink sold in the UK*1 and boasts a broad range of products including chilli sauces range Encona, nutritionally enriched milk drink Nurishment and Grace Aloe Vera drinks.
“This is an exciting time for the world cuisine sector with growing numbers of consumers expanding their taste horizons and seeking new and exotic flavours,” says Nyree Chambers, Head of Marketing for Grace Foods UK.
“People are travelling to more exotic destinations and this, coupled with the trend for scratch-cooking, means retailers have seen an increase in shoppers looking to bring their favourite flavours from around the globe into their own kitchen. The versatility of the Encona range enables consumers to add exciting world flavours to any meal meaning that retailers can generate maximum profits.”
These trends are reflected in the impressive growth of the Afro- Caribbean category, which is worth over £96 million in the UK, and growing at +18% YoY in convenience.*2 Such is the popularity of Caribbean food that Caribbean Food Week (August 22 – 29 2016) celebrated its fifth year in 2016. Organised by Grace Foods, the Week has become the UK’s biggest celebration of Caribbean food and drink for retailers and consumers.
“Grace Foods is the leading supplier of Caribbean food and drink in the UK with a 35.9% market share*1,” says Chambers. “We are perfectly placed to meet the needs of consumers looking for authentic taste experiences thanks to our unique heritage in the category and our range of longtrusted food and drink brands.”
“Our advice to retailers is simple,” concludes Chambers. “With demand for authentic world ingredients higher than ever, stock up on recognised, authentic food and drink products and your sales will soar.”
BRANDS
Grace Foods UK is meeting the demand for refreshing, functional beverages with its Grace Aloe Vera Drink. Grace Aloe is a great-tasting, refreshing drink made with real aloe vera that appeals to consumers seeking new and exciting alternatives to traditional juices and flavoured water offerings.
“Grace Aloe, a refreshing drink, is an ideal thirst-quenching beverage and is the perfect addition to fixtures. Consumers are often looking for something a little bit different when it comes to soft drinks, and offering beverages with exciting flavours is a sure-fire way for retailers to drive sales,” says Chambers.
Grace Aloe Vera Drink is available in both 500ml format for consumers on-the-go and in a 1.5ltr take-home pack.
“With scratch cooking on the rise, we are particularly proud of the range of authentic Encona sauces inspired by flavours from around the world,” says Chambers.
The Encona range offers a diverse selection of flavours from around the world, from mild to extra hot, allowing retailers to cater to a broad spectrum of consumer tastes, with Encona’s West Indian Original Hot Pepper Sauce (142ml) remaining a bestseller.
“Our advice to retailers is simple,” concludes Chambers. “With demand for authentic world ingredients higher than ever, stock up on recognised, authentic food and drink products and your sales will soar.”
*1 IRI UK Caribbean Food & Drink, Retail Sales, Period MAT 52 w/e 3rd Dec 2016
*2 12 w/e 10th October, 2016
*3 IRI UK Table Sauces, Unit Sales, MAT 52 w/e 10th September, 2016
GRACE FOODS UK
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