Grace Foods UK, the UK’s leading supplier of Caribbean food and drink*1, enables wholesalers to take advantage of rising consumer demand for exciting new flavours from around the world.
The company accounts for more than one third of all Caribbean food and drink sold in the UK*1 and boasts a broad range of products including chilli sauces range Encona, Grace Plantain Chips, nutritionally enriched milk drink Nurishment and Grace Say Aloe drinks.
“This is an exciting time for the world cuisine sector with growing numbers of consumers expanding their taste horizons and seeking new and exotic flavours,” says Nyree Chambers, Head of Marketing for Grace Foods UK.
“People are travelling to more exotic destinations and this, coupled with the trend for scratch-cooking, means retailers have seen an increase in shoppers looking to bring their favourite flavours from around the globe into their own kitchen. The versatility of the Encona range enables consumers to add exciting world flavours to any meal meaning that retailers can generate maximum profits.”
These trends are reflected in the impressive growth of the Afro-Caribbean category, which is worth over £96 million in the UK, and growing at +18% YoY in convenience.*2
Such is the popularity of Caribbean food that Caribbean Food Week (August 21 – 28 2017) celebrated its sixth year this summer. Organised by Grace Foods, the Week has become the UK’s biggest celebration of Caribbean food and drink for retailers and consumers.
“Grace Foods is the leading supplier of Caribbean food and drink in the UK with a 35.9% market share*1,” says Chambers. “We are perfectly placed to meet the needs of consumers looking for authentic taste experiences thanks to our unique heritage in the category and our range of long-trusted food and drink brands. “Our advice to wholesalers is simple,” concludes Chambers. “With consumer demand for authentic world ingredients higher than ever, stock up on recognised, authentic food and drink products and your sales will soar.”
Grace Foods UK has recently launched new Grace Chunky Mackerel. Available in three classic flavours: Brine, Tomato Sauce and Hot Tomato Sauce.
The mackerel, available in two pack sizes, is ideal as a scratch cooking ingredient or for single-portion snacking (RRP £1.50 425g and £1.00 200g / case sizes of 12) and can be enjoyed hot or cold.
“Grace’s new chunky mackerel is a Caribbean favourite, incredibly versatile and perfect for shoppers on a food-to-go or family mealtime mission,” says Chambers.
“Our Hot Tomato Sauce flavour is perfect for shoppers looking for something with a little extra kick, while all three variants make the perfect addition to sandwiches, pasta or rice dishes, salads and even flaked onto pizza.”
In April, Encona, the UK’s no.1 hot pepper sauce brand*3, launched a limited edition Carolina Reaper Chilli Sauce; the hottest ever to be produced by a mainstream table sauce brand.
The sauce is available in 142ml glass bottle format (RRP £1.49 / case sizes of 6), featuring the Carolina Reaper chilli, blended with tomatoes, garlic, cumin and orange to create a well-rounded, fiery and fruity flavour.
The impactful limited edition label and striking pack design create standout on shelf, with a bold heat warning, daring consumers to take on the chilli challenge. “This is the hottest sauce that Encona has ever produced, using the Carolina Reaper chilli – a chilli renowned for being the hottest in the world,” Chambers continues.
“Encona’s Carolina Reaper Chilli Sauce enables retailers to tap into consumer demand for sauces that are full of flavour and hotter than ever. There is a huge profit opportunity for retailers looking to develop their hot sauce offering, and the ‘get it while it’s here’ appeal of a limited edition sauce adds to this.”
*1 IRI UK Caribbean Food & Drink, Retail Sales, Period MAT 52 w/e 16th September 2017
*2 12 w/e 10th October, 2016
*3 IRI UK Table Sauces (Chilli & BBQ), Unit Sales MAT 52 w/e 16th September 2017
GRACE FOODS UK