graze, the UK’s number one healthy snacking brand[i], is set to bring its first ever Priced Marked Pack (PMP) range to the convenience and wholesale sectors. The line-up comprises the brand’s best-selling sweet and savoury punnet products, including Lively Lemon flapjack, Cocoa Vanilla flapjack, Smoky Barbecue Crunch and NEW Salt & Vinegar Crunch.
The PMP packs have been designed to make purchasing decisions easier for shoppers, whilst also enabling retailers to tap into the healthy snacking opportunity.
On-the-go healthy snacking within impulse is very much in growth[ii], but there’s still a big opportunity for independents and symbol groups to boost their share of the category, with the new PMPs perfectly positioned to help with this. What’s more, the products are completely VAT free, providing retailers with an even greater profit opportunity.
With 73% of shoppers actively looking to cut down on traditional snacking[iii] and 67% seeking healthy alternatives[iv], retailers should ensure they stock a range of products to suit multiple occasions and tastes. Retailers have a real opportunity to grow this sector by unlocking healthy snacking missions – especially now that four of the top 10 healthy snacking, on-the-go SKUs are PMPs – delivering 70% of the top 10 SKUs volume[v].
“Making our products more accessible is very much part of our brand mission to help people enjoy healthy living every day and given the amount of people seeking healthier snacking alternatives, this is an untapped market for retailers to capitalise on.”
With products that don’t compromise on flavour, graze uses natural ingredients which are nutritionally balanced and packed with added benefits such as protein, fibre or essential vitamins and minerals. From the flavoursome savoury options with Smoky Barbecue and Salt and Vinegar crunch to the sweet delights of Lively Lemon and Cocoa Vanilla Flapjack, there’s something for everyone on-the-go.
The new graze PMP range is available now:
- graze Salt & Vinegar crunch 28g PMP
- graze Smoky Barbecue Crunch 31g PMP
- graze Lively Lemon Flapjack 53g PMP
- graze Cocoa Vanilla Flapjack 53g PMP
[i] Spontaneous brand awareness, Millward Brown 2019
[ii] Symbols & Indies +1.5% vs Total Impulse @ +5.5% – Nielsen, On The Go Healthy Snacking Database, by Trade Channel 52w YoY to we 22nd February 2020
[iii] Kantar, On The Go Panel, 52w to November 2018 / Nielsen ‘The Power of Snacking’ Report 2018
[iv] Kantar, On The Go Panel, 52w to November 2018 / Nielsen ‘The Power of Snacking’ Report 2018
[v] Nielsen Total On the Go Healthy Snacking: Total Symbols Volume Sales 52we data to 28th Dec 2019