Green & Black’s is looking to take a bite out of the singles market, with the launch of two new premium bars.
New to the category in August will be two new delectable singles. Green & Black’s Truffle contains a dark chocolate truffle encased in a smooth dark chocolate shell and Green & Black’s Praline is a luxurious milk chocolate praline with chopped, roasted hazelnut pieces, encased in a smooth dark chocolate shell. These bars are ethically sourced, contain no artificial flavours, preservatives or colours and aim to capture the growing premium singles market (+46.7%[1]) and meet the needs of consumers looking for a luxurious new way to unwind.
Green and Black’s is growing at 11.1%[2] and premium chocolate is incremental, growing fast and bringing in new, higher value shoppers, with many consumer needs still yet to be met[3], therefore offering more headroom for growth in singles than any other segment. Dark chocolate in particular has seen consistent growth for the last three years and is now worth £402m[1]
Comments are closed.