Green’s, one of Britain’s favourite home baking brands, is launching its popular Halloween Cookie (RRSP £1.00) and Halloween Cakes (RRSP £1.49) mixes. They will be rolled out across NISA, Scotmid Co-operative and convenience stores during October.
Following an incredibly successful introduction last year, the product launches will be supported by an integrated PR and social media campaign, with all activity designed to encourage consumers to purchase these easy-to-use mixes in the run up to Halloween.
Alongside the launch of the new products, Green’s will also be running a social media competition. Bakers will be asked to submit a photo of their best Halloween bake on the Green’s Facebook page, Instagram or Twitter using the hashtag, #GreensHalloweenBakes. Three lucky entrants will win a ghoulish hamper of Green’s goodies, including the new Halloween mixes. The competition will run from 10am 17th October until midnight on 31st October 2018.
The new mixes offer customers a versatile product that is fun and easy to bake. All customers need to do is add butter and water to the cookie mix, and an egg and water to create the cupcakes. A chocolate pen, which is included can then be used to decorate the Halloween treats, allowing bakers to let their imaginations run wild. From creepy spider webs to bat silhouettes, each pumpkin-shaped cookie and ghostly cupcake can be decorated individually using the chocolate sauce.
Green’s mixes can also provide the ideal solution to home bakers who are put off by the amount of mess created when baking. With Green’s mixes, there is no fuss as each and every ingredient is measured and ready-mixed in one easy-to-use pack.
Green’s spokesperson, Rob Allardyce said: “We are delighted to be launching our new Halloween Cakes and Halloween Cookies mixes. We have tested and tasted a variety of ingredients, and we believe that our new products will give our customers the opportunity to bake the most haunting Halloween treats at home.”
Green’s continues to inspire bakers of all ages from around the world to bake delicious cakes, scrumptious desserts and savoury delights. Made with care at its facility in Yorkshire, Green’s easy-to-use mixes guarantee baking perfection every time, and ensure fun for friends and family. Each and every mix has been made with natural ingredients and no artificial colourings.
For more information on Green’s visit www.greenscakes.co.uk
The competition will run from 10am 17th October until midnight on 31st October 2018.