The multi award-winning Carb Killa® range from Grenade®, the leading Active Nutrition and protein brand continues to dominate the healthy snacking space, winning the ‘Product of the Year’ award in the ‘Protein Bar’ category at the 2019 Product of The Year Awards.
Product of the Year is the UK’s largest consumer survey of product innovation, with over 10,000 shoppers voting each year to crown the winning products in each category and achieve the famous red seal of approval.
This year’s survey of 10,399 people by Kantar TNS has named Carb Killa® bars as the ‘Product of the Year’ in the ‘Protein Bar’ category, recognising the range as the ultimate, great-tasting, high protein, low sugar snack. Available in a wide variety of tasty and innovative flavours including ‘Cookies & Cream’, ‘Peanut Nutter®’ and ‘Jaffa Quake’, Carb Killa® bars are the best-selling protein bar on the market, outselling the second biggest brand by more than 50%, and selling over 70 million units worldwide. An ideal chocolate bar alternative, at just 220 calories*, Carb Killa® bars are packed with 23 grams of protein* and loaded with lots of fibre and contain less than 1.5 grams of sugar.
Alan Barratt, CEO at Grenade® says, “We are thrilled that our Carb Killa® bars have been named the Product of the Year in this year’s ‘Protein Bar’ category. Here at Grenade®, we work incredibly hard to produce high protein, low sugar products that taste great in addition to being good for you, and we are delighted to be at the top of such a crowded and competitive market place.”
The awards, now in their 15th year, champion the best products on the market each year, helping shoppers identify the best brands and products in a wide variety of categories. All entered products go before the Product of the Year’s jury, who select a shortlist of top products to be taken through into consumer research, allowing the public to assess product appeal, satisfaction, and innovation.
 IRI Marketplace, Total UK Protein Bars, Value Sales, 52we 02/12/18