Gunna target craft drinkers

With sales growing over 300%, British soft drink firm Gunna has redesigned its cans, placing it at the heart of the craft soft drink explosion. The bold new look boosts stand-out and gives greater prominence to ‘Ginger Rebel’ (ginger lemonade), ‘Muscovite’ (lemonade and mint), ‘Pink Punk’ (raspberry lemonade) and ‘Steelworks’ (cola and ginger). Inspired by cocktails and mocktails the drinks contain natural juices and fruit extracts, with no artificial colours or preservatives. At 5% sugar, they fall are below the sugar tax limit and contain just 73 calories per can.