Halls, the number one Relief Candy brand in the UK[1] will unveil an exciting new look, plus new price-marked packs, ahead of this winter season to help retailers drive relief candy sales!
Available from October 2018, the new designs will champion the different roles of both the Mentholyptus and Soothers products to help educate consumers on the different functions of relief candy. The Halls Soothers design will showcase the texture of the sweets and its real fruit juice centre, to emphasise the gentle “soothing” benefit of Soothers. Whereas the design for the mentholyptus range displays the “clearing menthol action” benefit through the dialled-up relief cue on the pack.
The modern and impactful new designs have been developed to achieve a stronger stand-out on shelf, while ensuring better consistency across the Halls and Halls Soothers ranges.
Price marked packs[2] offer a number of advantages for both the shoppers and retailers. For shoppers, PMP’s offer reassurance they are not being overcharged in convenience and contribute to positive perception. Whereas for retailers the Halls PMPs will help to direct retailers to the top sellers over lower rotating SKUs, generate improved ROS through stand-out on-shelf and customer trust while having the convenience of clear pricing. Halls price marked packs, will be available to order from 13th August 2018.
Consumers will also be educated on the range qualities in a new above the line digital out of home advertising campaign in December which will target high footfall locations in close proximity to stores, in order to raise awareness of relief candy throughout the cold & flu season.
Amy Lucas, brand manager for Halls, said: “We know that our new designs will stand out on the counter, and that the consumer will have confidence identifying which Halls sub-range will best fit their needs throughout the winter season.
“With total Halls being the number one Relief Candy brand in the UK[3], and Halls Soothers seeing a double-digit growth (11.6%) during last cold and flu season[4], we believe that the new look and the PMPs, combined with a nationwide OOH campaign close to stores, will provide a real opportunity to inspire purchases and help retailers drive relief candy sales.”
What does this mean for the retailer?
- Advertising close to convenience stores will help drive awareness and demand
- Retailers should take advantage of this investment by stocking up ahead of the cough and cold season on consumer favourites. If space is limited, stock up on best sellers – Halls Soothers Blackcurrant and Halls Extra Strong, with Halls Soothers Blackcurrant 45g being the number one SKU[5].
- Price marked packs will help maximise sales especially when stocked at the counter[6]
- Consider dual siting on main fixture and at counter. For further category advice, visit deliciousdisplay.co.uk
Product information
Product name: Halls Menthol Extra Strong PMP
ATO: August 2018 – New designs roll-out as a soft change from October
Product weight: 33.5g
PMP RRP[7]: £0.75 (Non price-marked packs also available)
Product name: Halls Menthol Sugar Free Cherry PMP
ATO: August 2018 – New designs roll-out as a soft change from October
Product weight: 32g
PMP RRP[8]: £0.75 (Non price-marked packs also available)
Product name: Halls Menthol Sugar Free Original
ATO: Available now – New designs roll-out as a soft change from October
Product weight: 32g
PMP RRP[9]: £0.75 (Non price-marked packs also available)
Product name: Halls Soothers Blackcurrant PMP
ATO: August 2018 – New designs roll-out as a soft change from October
Product weight: 45g
PMP RRP[10]: £0.75 (Non price-marked packs also available)
Product name: Halls Soothers Strawberry PMP
ATO: August 2018 – New designs roll-out as a soft change from October
Product weight: 45g
PMP RRP[11]: £0.75 (Non price-marked packs also available)
Product name: Halls Soothers Cherry
ATO: Available now – New designs roll-out as a soft change from October
Product weight: 45 g
PMP RRP[12]: £0.75 (Non price-marked packs also available)
[1] Nielsen Value Sales MAT – 52 w/e 15.07.18
[2] Price-marked packs are recommended prices only. Retailers are free to set their own prices.
[3] Nielsen Value Sales MAT – 52 w/e 15.07.18
[4] Nielsen Value Sales MAT – 52 w/e 15.07.18
[5] Nielsen Value Sales MAT – 52 w/e 15.07.18
[6] Nielsen Value Sales MAT – 52 w/e 15.07.18
[7] Prices are recommended only. Retailers are free to set their own prices.
[8] Prices are recommended only. Retailers are free to set their own prices.
[9] Prices are recommended only. Retailers are free to set their own prices.
[10] Prices are recommended only. Retailers are free to set their own prices.
[11] Prices are recommended only. Retailers are free to set their own prices.
[12] Prices are recommended only. Retailers are free to set their own prices.
Comments are closed.