HARIBO Strengthens Support for Convenience with Retailer Competition

HARIBO, the UK’s number one sweets manufacturer, has strengthened its support for the convenience market, unveiling a competition which could see retailers win £200 of stock with the purchase of all six of its best-selling lines Starmix, Tangfastics, Supermix and Giant Strawbs plus MAOAM Stripes and MAOAM Pinballs.

With a total of 30 prizes up for grabs, retailers have until 30th September 2019 to visit www.promoentries.com/Hariboretail, and upload a copy of their sales invoice, proving purchase of all products, to be entered into the prize draw.

Claire James, Trade Marketing Manager at HARIBO, comments: “The convenience sector is a key channel when it comes to both planned and spontaneous purchases, so it’s important that retailers have an attractive display of confectionery which increases the appeal for those who wish to enjoy and share a sweet treat.

“Customers have an expectation that their favourite products will be in store and easy to find, especially those from the number one sweets manufacturer. With such an exciting mix of tastes and textures which are available in a range of formats, our core lines are a perfect way to attract shoppers and increase sales.”

Providing a reminder of the brand’s credentials in the marketplace, HARIBO’s retailer competition offers an ideal incentive to stock up on those family favourite treats which are sure to prove a popular choice across convenience.

The six lines that are core to any store and which must be purchased to be entered into the prize draw are Starmix, Tangfastics and Supermix; these best-sellers take the first, second and fourth spot in the medium hanging bag category¹.

Giant Strawbs is recognised as the fastest growing product in the top 20 medium bags, whilst MAOAM Stripes and Pinballs boast the most significant growth amongst MAOAM’s range¹.

For further details please contact the sales team on 01977 600266.

¹ IRI – Total Market, £ Sales, MAT to 24.03.19

² Britain’s Favourite Sweets – CH5 Jan2019

³ IRI – Total Market, Unit Sales, 52 weeks ending 24/03/19