Head & Shoulders extends its portfolio with first premium female collection

Head & Shoulders, the world’s number one shampoo brand, has extended its portfolio with the launch of its first ever premium line of shampoos and conditioners for women – Head & Shoulders Suprême. The range will be available nationwide from February.

P&G has designed a new formula, look and regime with scalp to tip technology, that provides nourished hair, scalp benefits, and flake-free protection. Available in standout packaging, the luxurious pearlescent appearance is designed to reflect the premium beauty experience female shoppers will enjoy.

As one of the leading haircare brands, the new range is being supported by a strong marketing campaign to ensure it will be front of mind with female consumers. The range is available in three variants – Moisture, Repair and Smooth. Head & Shoulders Suprême shampoo contains a new ingredient to the brand – Piroctone Olamine. Argan oil, recognised for its moisturisation and nourishing scalp and hair benefits, has also been combined into the Head & Shoulders Suprême blend.

Jo Vaughan, Hair Care Brand Manager at P&G, comments: “Our new Head & Shoulders Suprême range is a perfect example of Head & Shoulders’ ongoing commitment to not only deliver superior innovation to the market, but to also grow the category with products that truly answer consumers’ needs.

”The breakthrough ingredient soluble antidandruff Scalp Active works in harmony with moisturising ingredients to allow for greater cosmetic and moisturising hair care benefits, while at the same time caring for the scalp.”

Head & Shoulders Suprême conditioner is designed to complement and enhance its shampoo counterpart and contains new conditioning active BTMAC offering Head & Shoulders’ highest level of conditioning. When used together as a system with Head & Shoulders Suprême shampoo, the anti-dandruff benefits are increased.

Head & Shoulders Suprême shampoo and conditioner will be available nationwide from February 2018. Recommended retail price* is £4.99 for both the shampoo (400ml) and conditioner (275ml).

For more product advice and tips on how to make the most of your haircare space, retailers should visit P&G’s category management tool http://www.shelfhelp.co.uk/he alth-beauty

*Final on shelf prices at sole retailer discretion