HEINEKEN Ciders in detail

HEINEKEN is to add calorie and nutritional information labelling to all its cider packaging, enabling consumers to see their drinks’ ingredients and calorie content easily. HEINEKEN is also leading the way in reducing sugar through natural techniques without adding artificial sweeteners. Pioneering the change is Bulmers Original cider, which relaunched with a new, improved recipe made with 100% British apples from Herefordshire and is free from artificial flavourings, colours and sweeteners. The cider’s natural sweetness and refreshing, crisp taste are derived purely from the apples.