Heinz is set to develop and expand its current infant feeding offering, by launching six new additions to its Infant Drinks range as well as introducing an improved Baby Breakfast Cereal range. Heinz is currently the market leader in the infant drinks category, with a 90.3% market share (Nielsen Data 28.4.15) and continues to innovate and develop its ranges to maintain this number one spot.
New Drinks additions
As part of its new drinks offering, Heinz is introducing the brand new Fruit and Veg! Spring Water range, an exciting new blends of fruit and veggies diluted in Spring Water. Available in Orange, Mango & Carrot and Apple & Carrot, these new varieties offer parents a great alternative to the standard flavours.
Heinz is also set to launch a new Splash! Spring Water range, a refreshing Spring Water with just a splash of fruit juice. Available in Peach & Apple and Red Berries & Apple.
The Heinz current Apple and Apple & Blackcurrant Fruity! drinks now have new and improved tastes.
All of these varieties have no added sugar without compromising on taste.
The NEW range is available in two sizes: 500ml (£1.49) to enjoy at home and a smaller 150ml (69p) – perfect for ‘on the go’ especially during summer.
Improved baby breakfast cereal recipes
Heinz is also set to introduce improved Baby Breakfast Cereal recipes. Each pack provides 12 essential vitamins and minerals including iron as well as Heinz finest Baby Grade ingredients and contains no artificial colours, flavours or preservatives. All of this plus great taste and texture makes Heinz Baby Breakfast Cereals a great and nutritious start to the day and it’s easy to prepare – just add water. This improved recipe contains ‘no added sugar.’
All of these products contain Baby Grade ingredients.
Both launches will be supported by digital advertising and display ads.