Heinz is set to gauge the nation’s love of Heinz Tomato Ketchup and HP Sauce by asking the public to vote between Red or Brown sauce.
The integrated marketing campaign commenced on March 9th 2015 and is activated via a dedicated Red Vs Brown website. Customers are encouraged to vote at RedvsBrown.co.uk for the chance to win prizes including a year’s supply of Heinz Tomato Ketchup or HP Sauce. Votes are tracked with a regional map at RedvsBrown.co.uk to highlight the divide in popularity across different parts of the UK.
The activity will also be supported on both the Heinz Tomato Ketchup and HP Facebook pages.
Radio advertising has been run across Absolute Radio, Kiss and Magic from the 9th of March to drive awareness of the Red Vs Brown campaign and encourage consumers to get voting for their favourite sauce.
In-store activation will also aim to encourage shoppers to visit RedvsBrown.co.uk. Morrisons stores will have 3D toby boards, front of store displays and point of sale display material to promote the campaign and drive involvement.
Shane Shortman, Senior Brand Manager, HP Sauce, commented: “It has long been a debate at the dinner table but now, we’re set to find out who really comes out on top in the battle of red vs brown. We’re calling on consumers from across the county to log on to RedVsBrown.co.uk to have their say.”
Chris Isaac, Brand Manager, Heinz Tomato Ketchup, commented: “We are looking forward to the friendly rivalry which will be created from the Red Vs Brown campaign. We have some fantastic prizes for those who take part and we can’t wait to see the results”