Horlicks Extends its Range to Pods

Capitalising on the growing popularity in pod machines, iconic hot beverage brand Horlicks has launched Horlicks Pods.

Horlicks lovers can now enjoy delicious malty goodness at the touch of a button and customise how to enjoy their drink – using one pod for a fast shot of goodness or two pods for a long, relaxing experience.

Compatible with Dolce Gusto® pod machines1, Horlicks Pods deliver a convenient, easy-to-make delicious drink that’s frothy and creamy in texture.  No mixing, no messing, just the authentic hot malty goodness of Horlicks – perfect every time.

Michelle Younger, Marketing Manager at Aimia Foods comments: “Pods are a natural extension for the brand. Pods are now worth over £12m and have 10%2 share of Hot Milky Drinks category, and as the number one brand in hot malted drinks, this is an area we are intent on developing.   Pods allow our loyal consumers to enjoy the goodness of Horlicks in a quick and convenient way, ensuring the same unique malty taste and creaminess every time, whilst attracting new consumers who are eager to try new products in their pod machine.

“Horlicks Pods are the perfect way to take a few minutes out to relax, take a moment, and enjoy a cup of warm, comforting and delicious Horlicks. Every delicious serving (2 Pods) is rich in calcium and vitamin D and a rich source of vitamins A and C. A warming and delicious hug in a mug!”

Horlicks has been the nation’s favourite malted drink for over 145 years, the brand has fuelled soldiers through two world wars, warmed explorers on polar expeditions and fuelled Olympic athletes. It’s filled with nourishment and is the mainstay of any kitchen cupboard.

For trade enquiries, please contact Michelle Younger, Marketing Manager: Tel: 01942  272900.

1 DOLCE GUSTO® IS A THIRD PARTY BRAND (OWNED BY SOCIÉTÉ DES PRODUITS NESTLÉ S.A.) WITH NO LINK TO HORLICKS UK AND AIMIA FOODS LIMITED.

2 SOURCE: IRI INFOSCAN, FOOD BEVERAGES, MAT TO 26TH JANUARY, 2019