Kellogg’s has teamed up with Salford brewery, Seven Bro7hers, to turn its ‘less-than perfect’ Rice Krispies and Coco Pops into beer. Following the success of the ‘Throw Away IPA’ – made from surplus Kellogg’s Corn Flakes – the brewers have created a coco-based ‘Sling it out Stout’ and a snap, crackle and pop ‘Cast off Pale Ale’.
The beers are made from discarded grains created in the cooking process at the Kellogg’s Manchester factory. Keen to seek out new opportunities to upcycle its food waste rather than throw it away, the breakfast giant approached Seven Bro7hers about the prospect of expanding the range from the Kellogg’s Corn Flakes IPA to its wider portfolio. The Sling it Out Stout brew uses 80kg of Kellogg’s Coco Pops to replace malted barley