Back for 2017, IFE (The International Food & Drink Event) is getting ready to open its doors to a fantastic, vibrant four-day food and drink extravaganza.
Bursting with NPD, product launches and category innovation, IFE 2017 is the perfect playground for industry buyers from around the world. Featuring more than 1,350 global food and drink suppliers, IFE provides the tools to stay one step ahead of industry trends and hear hot off the press category insight.
Inspiring buyers and suppliers alike, IFE 2017 is expected to welcome more than 29,000 attendees from 108 countries, over 35 industry leading speakers as well as top chefs from a diverse range of culinary backgrounds and channels.
Building on its reputation for being in the vanguard of innovation, IFE 2017 will showcase products that genuinely lead the way in the wider market. Just a few examples include; Fori (stand N1544) who will introduce the UK’s debut all natural meat protein bar made only from meat, fruit and seeds. KOLD Group (stand N2143) will showcase a creative premium alcoholic drinks range designed for cocktail lovers who want to enjoy the perfect cocktail at home. Fans of healthy convenience will enjoy Soupologie (stand N2835), the UK’s only superfood, vegan and free-from soup collection, whilst Up&Go (stand N1926) will exhibit the fastest growing breakfast drink packed with as much protein, calcium and fibre as your morning bowl of cereal.
The 2017 edition of IFE will see many new attractions including The Ice Café, run in association with the British Frozen Food Federation and Craft Guild of Chefs. IFE is also proud to unveil two brand new speaker stages – the Talking Trends stage and the Big Picture theatre.
Running in tandem with other new show highlights including The Staff Canteen Live demo area and the show floor networking hubs, buyers will be able to hear from the industry’s finest whilst being in the heart of the action.
Hosted by Saturday Kitchen wine critic, Jane Parkinson, the Talking Trends stage will see the likes of Tim Stillwell, director at Burrito Kitchen, discuss the growth of street food on Monday 20 March. While Bee Wilson, British food writer, historian and all round industry expert, will help to shed light on the good fats vs. bad fats debate on Wednesday 22 March. The Talking Trends stage will also shine a spotlight on the newest NPD entering the market.
In these changing and challenging times, the Big Picture theatre, hosted by Andrew D Scott MIH, Owner of Victus Consultancy, will tackle the hard-hitting issues facing the industry. The theatre’s stellar line up includes Dr Rupy Aujla, medical doctor at The Doctor’s Kitchen, who will discuss the benefit of good nutrition over medication on Sunday 19 March. Looking elsewhere in the industry, Monday 20 March sees Ben Carter, UK marketing director of Just Eat, take to the stage to bring to life the ever evolving face of out of home dining.
Also new for this year, IFE 2017 has introduced “Trend Trails”. The simple to follow Trend Trail maps will highlight relevant stands to source new and on-trend produce. The Trend Trails will help buyers walk a dedicated path allowing them to discover the latest products and suppliers in a specific on-trend category such as free from foods.
As well as new products from exhibiting suppliers, innovation will be formally rewarded at IFE by the World Innovation Food Awards hosted by FoodBev Media. The awards, which celebrate excellence across the global food and drink industry, have 24 categories covering food innovation of every kind as well as packaging, manufacturing, ingredients, waste and sustainability. The winners will be announced during IFE 2017 on the Big Picture theatre on Monday 20 March.
IFE 2017 is co-located with Waste-Works, the UK’s only waste & sustainability event for the food industry and Pro2Pac, the UK’s only food & drink packaging event. Together the three events cover the entire supply chain; from Farm to Fork to Fertiliser and Fuel. The one stop shop, IFE, only happens once every two years – don’t miss your chance to be a part of this food and drink extravaganza.
Register now via the IFE website (www.ife.co.uk) for your free entrance badge and save paying £25 on-thedoor. Don’t forget to follow the action on Twitter @IFEexhibition using #IFE17 and #IFEintro.