Oakland Distribution, a subsidiary of multi temperature supply chain specialist Oakland International, in conjunction with The Dairy Trader, are jubilant after securing a turnover figure in excess of £1m as they approach the end of their first year of successful trading. A bespoke partnership launched in February 2010, the initiative was explicitly intended to satisfy the UK industry’s ever growing need for small quantity fresh catering dairy product. Together Oakland and The Dairy Trader developed their innovative scheme, unique to the UK, whereby they offered dairy producers an independent route to market for fresh cream, milk and chilled and ambient dairy products for wholesale catering and food manufacturing outlets across the country.
Oakland’s MD, Dean Attwell stated: “The scheme has been an unbelievable success, generating new market opportunities and delivering a service which allows customers to buy products at an all-inclusive delivered fixed case rates and as we look forward in to 2011, we are already set to double this year’s turnover figure which is positive testament to the success of this unique offer which The Dairy Trader and Oakland have been able to provide.”
Under the scheme, customers can buy a minimum of 1 case of individual product, so long as their total order for all products reaches a combined total of 100 cases. The scheme also delivers a number of supplemental benefits to a wide range of customers able to capitalize on existing delivery routes and destinations which bring the opportunity to penetrate new markets for products suitable to the catering or convenience sectors.
Commenting on the new scheme, The Dairy Trader’s Director, Rob Cross, stated: “The Dairy Trader is a unique, independent consolidation service set up to supply wholesale, cash and carry and food manufacturers with catering and bulk products across the dairy range. It is a bespoke service, and is the only dairy consolidation scheme to offer fresh cream and milk to the whole of mainland UK. With the key benefits of the scheme including easy ordering, day 1 for day 3 delivery, and the avoidance of supplier minimum order restrictions all our customers enjoy fair and equitable pricing. Our unique service offer is attracting much attention within the marketplace, as good news travels fast.”
Oakland’s reputation and expertise at offering innovative solutions, produced a distribution model capable of offering competitive prices at an extremely low distribution margin, enabling customers to order at a fraction of the minimum order stipulations that they would normally be required to meet if dealing directly with multiple different niche suppliers. An additional benefit felt by the scheme has been the extension to Oakland’s geographical reach within mainland UK, including new delivery route solutions. Customers within the scheme also have a much simplified receiving process with a single delivery to their back door and one consolidated invoice representing multiple suppliers’ products.