Innovative product driving new category

Image_3146cutIn 2010 Challs International Ltd, the company behind Buster, launched an innovative new deodoriser for household dustbins and wheelie bins, so often neglected during spring cleaning season. The two-in-one problem-solver neutralises odours while killing and repelling flies, maggots, wasps, ants, cockroaches, mosquitoes and more.

Bin Buddy is an industry first, targeting the nation’s 51 million bins, with a predicted 69% penetration of the existing bin liner category worth £157 million.

Sales director, Kieran MacSweeney, says: ‘Before we launched Bin Buddy we commissioned an extensive consumer study by OnePoll, which highlighted the mass of consumer demand for an innovative product that tackles the key consumer bin problem of bin odours and insects.

‘Bin Buddy helped create a brand new category, in that it not only smells great but kills and repels flies, maggots, wasps, ants, cockroaches and mosquitoes.’

Bin Buddy is available in a cute and innovative mini wheelie bin package with a sprinkler function, offering 15 applications per pack. Currently available in two fragrances to provide lasting freshness, Citrus and Berry Blast, Bin Buddy is available from major retailers nationwide including ASDA. Waitrose, Homebase and Robert Dyas at a recommended retail price (RRP) of around £4.99.

Bin Buddy is created by Challs International Ltd.

Bin Buddy is suitable for all wheelie bins and dustbins. A regular sprinkle inside bins and bin bags keeps them smelling fresh and free from pests.

Bin Buddy contains an effective natural insecticide that kills and repels flies, wasps, ants, cockroaches, mosquitoes etc, without harming humans, the environment or pets.

For more information visit www.challs.com