As the nights grow colder and the ‘Big Night In’ trend booms, retailers are preparing for an increased demand of snacks – and the return of the nation’s favourite TV shows such as X Factor, Strictly Come Dancing and I’m a Celebrity Get Me Out Of Here look set to fuel demand further.
While Autumn sees some of the most popular TV shows return to our screens, Butterkist, the nation’s favourite popcorn brand, has noticed an increase in sales at this time of year, and believes the ‘Big Night In’ trend is amplified as the population prepare to gather around the television, armed with their favourite treats.
Popcorn is a fun, quick and familiar snack for nights in with friends and family and the recognition of the Butterkist brand helps put popcorn firmly on consumers’ radar as the sharing snack of choice – holding a 34% UK market share.
The growing consumption of popcorn sharing bags, which currently make up the largest share of total sales in the sector at 64% (IRI 21st May 2017), means consumers now expect it to be readily available amongst other snacks.
Butterkist has also revealed that Sweet & Salted remains the bestselling flavour, with 35% of total popcorn sales coming from this flavour alone – proving consumers still hold a soft spot for more traditional tastes.
The development of NPD in the market has also helped drive excitement and penetration into the category, with new flavour combinations continuing to pique consumers’ interests.