Isklar reinforces its premium positioning with Harrods listing

isklar-15ltr-bottle_cmyk.jpgFrom the 16th February 2009, Isklar Norwegian Glacial Natural Mineral Water will be listed in Harrods, London’s prestigious department store.

As well as a dazzling point-of-sale stand in the famous Harrods Food Halls, Isklar’s listing will be supported by a stunning window display. Customers will also be able to enjoy the refreshing taste of Isklar in five of the store’s finest restaurants; Sea Grill, Pizzeria, Caffé Espresso, Rotisserie and Harry Morgan’s Deli where the 500ml bottle will be offered.

Within Harrods, Isklar will be available in both the 1.5l bottle and a 500ml bottle.

CEO of Isklar, Peter Krogh says, “This is great news for everyone who has been involved in the launch of Isklar.  We are delighted that Isklar is going to be stocked at Harrods, one of London’s finest and most established department stores and the perfect platform to reach our target audience of young, fashion-conscious consumers.”

Isklar, launched into the UK last Spring with a £2.5 million marketing campaign continues to go from strength to strength and will continue its investment in the category in 2009 with an additional £2.5 million marketing spend.

Isklar believes that exceptional purity and quality should not compromise the earth’s resources and is committed to being the most environmentally responsible water brand in Europe. The company and the product are Carbon Neutral®. Isklar uses only hydro electric power and recycles ten bottles for every one it uses.

For further information on Isklar’s environmental credentials, please visit www.isklar.no