The highly popular television show took the remaining seven aspiring models to Norway’s Folgefonna glacier, the source of Isklar where they were challenged with their toughest shoot this series. The challenge saw the girls either conquer or surrender to the extremes of a glacier under severe weather conditions in an exciting and unprecedented photo-shoot for the show.
Isklar’s CEO, Peter Krogh, featured in the episode and had the task of judging the end results – a set of visually stunning images to take the girls into that week’s elimination. Peter Krogh chose the model who best met Isklar’s brand qualities, the one who most embodied the glacial beauty, purity and style of Isklar.
Peter says “I was really impressed by the way all the girls conducted and handled themselves under such adverse conditions. In the end, I am confident we have found a girl who captures the qualities of Isklar, dazzling, pure and enchanting.”
Isklar are set to work with the winning model, Charlotte Holmes, from this episode to promote the Isklar brand.
This activity is also supported with an on-pack promotion where consumers have the chance to win a top prize of an exclusive holiday to the glacier for four and 100 runner-up prizes of £50 French Connection vouchers. Consumers can enter the competition via a microsite, www.isklarexperience.co.uk which can be found on the special branded packaging, along with the recognisable Britain’s Next Top Model and French Connection branding.
On-pack promotion features on 6x 500ml and 6x 1.5l multipacks.
For further information about Isklar, please visit www.isklar.no