Tobacco accessories specialist Republic Technologies (UK) Ltd is embarking on a national cash and carry display drive to support its recently launched Swan filters range, the company’s biggest ever NPD initiative.
The company has introduced a range of specially-designed, Swan branded pallet displays and free standing, four-shelf display units which are available to all its cash and carry partners, with units already sited in Dhamecha, Bestway and Batleys depots.
“We’ve always believed in the power of effective cash and carry displays and we really appreciate the support we’ve received which is enabling us to implement a national rollout of our new filters’ display units,” says Gavin Anderson, Republic Technologies UK Ltd’s General Sales Manager.
“Current circumstances have made the rollout more challenging, but by working closely with our cash and carry partners, and of course adhering to all COVID-19 guidelines, the move is going ahead very much as planned and we’re delighted with the visibility it’s generating in depots.
“We’re confident that best practice merchandising of this kind will be a major contributor in raising awareness of the new Swan filters and ultimately driving sales in the convenience sector, a key trading channel for us.”