Jack Link’s, the world’s leading supplier of meat snacks, is looking to accelerate its growth in the UK with the appointment of Northampton-based Euro Food Brands Ltd as its sole UK distributor. Euro Food Brands Ltd will be responsible for sales of Jack Link’s products in all retail, wholesale and foodservice channels. The move follows the recent appointment of Michael Ollerup as Jack Link’s Managing Director, Europe, as part of a European-wide expansion.
“The potential for meat snacks in the UK is massive as consumers turn to healthier snacking options that fit today’s on the move lifestyle,” he says.“Euro Food Brands Ltd will play a pivotal role in driving the continued growth of Jack Link’s products in all trade channels and ensuring the UK’s meat snacking category realises its full potential.” Stephen Barlow, Managing Director of Euro Food Brands Ltd, says meat snacking is poised for ‘huge growth’ in the UK.“We will be working closely with new and existing stockists to help them meet growing consumer demand for meat snacks.“The bonus for Jack Link’s customers is that they will benefit from stocking the UK’s best quality range of ready to eat meat snacks that offers a healthier alternative to many traditional snacking options.”Euro Food Brands Ltd will also be responsible for supporting a programme of new product launches in the coming months, including meat snacking lines never seen in the UK before, details of which will be released shortly.
Jack link’s UK Ltd
Tel: 01604 499 899