Jack Link’s unveils NPD

x-bites-comp2Jack Link’s, the world’s leading supplier of meat snacking products exhibited for the first time at this year’s IFE. The company launched a series of innovative new products this year starting with X-Bites and X-Sticks.

Bite sized X-Bites and X-Sticks are great tasting sausage snacks, naturally smoked with less than 27% fat and high in protein. The tasty products appeal to a wide-ranging market from lads to the health conscious looking for a tasty alternative to traditional snacks and confectionery.

Michael Ollerup, European Managing Director of Jack Link’s, says the two new products will push meat snacking into the forefront of consumers’ minds adding incremental growth to the category by offering consumers a lower fat alternative to traditional meat snacking products.

“Our new products add an exciting new dimension to a category that has for many years been dominated by one sausage snack.

“Our sausages have less fat than leading competitive products, with no compromise on quality or taste. The other differentiator is that our products do not feature an outer skin and this format has researched very favourably with consumers,” he says.

Along with being the UK’s first light sausage snack, X-Bites and X-Sticks have a number of other unique selling points. The packaging has been developed with the UK’s growing ‘Food to Go’ and ‘On the Move’ markets in mind, so that busy consumers can ‘rip and tip’, allowing the snack to be conveniently opened and eaten with one hand!

The Jack Link’s range will be supported by a wide ranging PR and marketing campaign throughout 2009.
Michael concludes: “Our marketing campaign behind these products is about to start. I don’t want to say too much and ruin the surprise but we are sure we will be grabbing the headlines, and consumers’ attention, this year!”

An extensive range of point of sale and in-store merchandising, including stand alone display cases, clip strips and counter-top dispensers are available, alongside a dedicated category management team offering help and advice on the best products for individual retailers.

Products will be available in the following configurations:

X Sticks 25g – RRP 99p – 48 per case

X Bites 36g (convenience only) – RRP £1.29 – 30 per case

X Bites 72g (grocery only) – RRP £2.29 – 12 per case

For further information contact Euro Food Brands on 01604 821 200.