JACK LINK’S, the world’s leading meat snacking company is about to embark on its first national sampling campaign in the UK that visits 13 locations across two weeks and reaches over 100,000 consumers.
The JACK LINK’S Ford F-650 Super Duty Truck will be touring the country from 17 August 2014 and consumers will have the opportunity to have their picture taken with Sasquatch, the brand’s mascot.
Shane Angus, Brand Manager at Euro Food Brands, distributor of JACK LINK’S comments: “The campaign highlights the adventurous spirit and the unique personality of the brand and will reinforce its position as a delicious high protein meat snack.
“It will accelerate demand for JACK LINK’S by providing consumers with a fun and memorable interaction with the brand.
“Meat snacking is continuing to grow in popularity and JACK LINK’S is experiencing double digit growth year on year. We believe this sampling campaign will encourage this growth even further and ensure JACK LINK’S is front of mind for consumers looking for healthier snack alternatives.”
JACK LINK’S is also giving three consumers the chance to win a road trip in the JACK LINK’S Truck. Consumers can enter via www.jacklinks.co.uk sharing their dream day with the truck for their chance to win.
More information on the JACK LINK’S roadshow can be found on the brand’s new microsite www.jacksroadshow.com.
JACK LINK’S is urging retailers to stock up to meet what it predicts will be unprecedented levels of consumer demand.
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