Jaffa Cakes Nibbles

Pladis is taking McVitie’s Jaffa Cakes into new territory with the launch of Jaffa Cakes Nibbles, offering the chocolate coated treat with the zesty orange centre and light sponge in a moreish, bite-sized format perfect for sharing or on-the-go. The launch comes as pladis introduces an eye-catching new look for the Jaffa Cakes brand, which almost a third (31%) of UK households currently buy into. McVitie’s Jaffa Cakes Nibbles are available in a 100g sharing pouch and a 39g on-the-go handy pack. Both packs are recyclable, via pladis’ partnership with Terracycle,