Start-up brand JEKL is carving out a completely new and premium sub-category in bagged meat snacks with its three-strong range of premium steak on the go products which launch this August.
JEKL Steak on the go! is the perfect choice for health aware, food savvy consumers who want a healthier on-the-go snack that tastes great. Spectacularly tasty, tender, slow cooked slices of prime beef in an on-the-go 25g bag.
JEKL’s founder Russ Klinger says: “We are disrupting the category by challenging consumers’ taste and quality expectations of bagged meat snacks. Unlike Biltong and Jerky, JEKL Steak on the go! is much more like roast beef in a bag and is available in three delicious globally inspired flavours. It really is a category game-changer and a must-stock for all good outlets who want a high-margin, trade-up alternative to conventional snacks.”
The new range which has been created by international chefs using global flavours includes:
Spiced Teriyaki. This aromatic Japanese style steak snack is layered with a mix of cinnamon, star anise, ginger and cloves with added kick from red chillies.
Honeyed Jalapeno. This honey jalapeno steak snack has been inspired by a BBQ on the beach at Half Moon Bay. With a uniquely Californian recipe of herbs, spices, honey and a touch of jalapeno for a subtle hint of spice.
Pineapple & Orange. This zesty orange and pineapple steak snack comes with a
Hawaiian twist. Carefully blended with mango, molasses, paprika and spices for a unique rich flavour.
All-natural, free from gluten & nitrites and minimally processed.
Delivered wholesalers Cotswold Fayre, CLF and Tropicana have recently listed JEKL Steak on the go! which means the range is now available to a wide range of retail and foodservice outlets across the UK. Further wholesalers including DDC are expected soon, along with some exciting new retail listings to be confirmed.
RRP from £1.89 per 25g bag. Case of 12 in shelf ready packaging (SRP).
For more information on JEKL you can email: Info@getjekl.com or call 07704 161579 Follow us on social @jeklsteakonthego