Consumers are set to spend nearly £200m on cleaning products this spring and according to Mintel data, around a third of people (32%) will do a spring clean when the days get warmer or lighter.
The household cleaning sector is growing by 2.3% and the Jeyes Group, a leading UK manufacturer of iconic cleaning products, offers a range of brands with SKUs specifically designed for convenience and wholesale channels including Parozone and Easy.
The cleaning power of Parozone
Parozone, Britain’s oldest bleach brand, recently launched an exclusive new packaging design, across its entire convenience and wholesale product range, including its popular 750ml bleach in the smaller size of nine bottles to a case.
With a fresh, modern feel to deliver a stronger on shelf presence for the brand, the new look packaging also includes bolder front of pack claims to give the consumer even more confidence when choosing Parozone products.
It is estimated that 3.8m people use bleach at least once a day to clean their homes, with 8.5m estimated to use it two to six times a week. It is an incredibly versatile product which can be used to clean toilets, sinks, baths, work surfaces and floors, and to disinfect plugholes and outside drains. It can also be used to remove stains from fabrics and bleach whites. Parozone, with products approved by the Good Housekeeping Institute, is a trusted brand that offers consumers a superior product, making it the perfect choice for retailers looking to stock eye catching, quality merchandise.
Cleaning products for savvy shoppers
Easy, the household cleaning brand for savvy shoppers, is the smart choice for retailers looking to sell day to day cleaning products at an attractive price point.
The value brand, which this year celebrates its 30th anniversary, is designed to help consumers shop smart when it comes to their household cleaning needs. To this end Easy offers a wide range of high performance, competitively priced products available for wholesale, including price marked packs.
This year, to drive increased consumer awareness of the brand and product range, Easy is investing in a digital marketing campaign to promote its ‘Price Defying Performance’ positioning.
Launching in March 2016, this will include product sampling and digital advertising, as well as a new microsite www.easycleaning. co.uk to engage with consumers and share product reviews.
Research carried out by Easy in 2015 found that savvy consumers are looking for quality products at the right price rather than just fad promotions. Easy gives consumers the performance they need for everyday cleaning duties at a price they can feel good about.
The Easy range caters for most day to day household cleaning requirements, for the spring cleaning season and all year round.
Key products for 2016 include:
Easy Sparkling White Bleach – a crystal white gel containing scrubbing micro particles to leave a dazzling clean finish with minimal effort. It has been specially formulated to kill germs and eliminate tough stains around the home. Available in 750ml with an RSP of £0.89 PMP
Easy Washing Up Liquid – for every day household cleaning, Easy washing up liquid offers brilliant value and a long lasting clean. Available in five variants: Original, Lemon, Anti Bac, Aloe Vera and Aloe Vera Pearlised with an RSP of £0.69 PMP for 550ml.
Easy Laundry Powder – ticking all the boxes for independent retailers, based on consumer needs of value and performance, Easy laundry powders offer triple stain removers across bio variants, a variety of fragrances and tough stain removal to work at 30 degrees. In particular, the Easy 3-in-1 powder is a fantastic example of a product that gives consumers great value for money.
The laundry sector is seeing growth of 5.2% (+ £74m) and a big box powder at value price is one of the latest trends Easy has seen recently. Easy has seen a significant increase in demand for Easy 75 wash over the last year since launch and has recently launched a non-bio and a colour variant. This is available at an RSP of £4.69.
Meeting the needs of those looking for a smaller purchase, the new 13 wash box powder now comes in five exciting variants: Non-Bio, Bio, Colours, 3in1 and Aloe Vera and is available at an RSP of £1.29 PMP.
Easy Fabric conditioner – an estimated 14.5m people use standard fabric conditioner in the UK, and the re-launched Easy fabric conditioner now comes in five fragrances: Daisy, Buttercup, Aloe Vera, Lavender and Raspberry. It offers an improved formula that is three times thicker for a silky feel with every wash, and is available in 750ml with an RSP of £1.29 PMP.
For more information about the Parozone and Easy product ranges, please visit www.jeyes.com