Joyfills – a brand new breed of biscuit

Mondele?z International is launching the next big (little) treat– Joyfills, a brand-new biscuits platform designed to meet changing lifestyle needs. Each Joyfill bite weighs just 1g, with an airy crispy casing filled with delicious ultra-smooth crème. The range launches with four variants endorsed by two power brands, the world’s number one biscuit brand, Oreo and the nation’s favourite chocolate, Cadbury. The initial varieties are Joyfills Oreo, Joyfills Oreo Choco Caramel Crème, Joyfills Cadbury Milk Chocolate Creme and Joyfills Cadbury Choco Cookie Crème. The launch is supported by a £4m campaign.