JTI is bolstering its market-leading Capsule offering with two new products, Sterling Dual Triple Green and Benson & Hedges Blue Dual Double Capsule. Sterling Dual Triple Green, the UK’s first triple menthol cigarette, has two capsules, one peppermint and one spearmint. Similarly the new B&H Blue Dual Double Capsule brings a more intense flavour option to Britain’s fastest growing cigarette brand, entering the market as the UK’s lowest priced Double Capsule offering. The Capsule segment has grown significantly in recent years and this is expected to continue, alongside the increasingly popular Value segment.
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