London, May 2020– Today, JTI has announced the launch of two newmentholflavoursas part of its Logic Compact Intense range, to offer adult vapers and smokers a wider choice of mentholated vaping products.
Building on the recent launch of Logic Compact Intense, the range provides vapers with a smoother and more intense flavour delivery now with Berry Mint and Polar Menthol flavours.
The new variantswill allow retailers to capitalise on the demand for menthol flavours – currently one of the most popular flavours within the vaping category[i], and help retailers provide even more choice ahead of the Menthol and Capsule cigarette ban, as some existing adult smokers turn to vaping as an alternative to traditional mentholated tobacco products.
Nick Geens, Head of Reduced Risk Products at JTI UK, comments: “With both existing adult vapers and smokers looking for more choice when it comes to menthol flavours, we’re pleased to be extending our Logic Compact Intense range to help with this demand. Retailers should look to offer a wide range of post-ban menthol alternatives to cater for their customers’ needs – and vaping is just one part of this.”
Available in 18mg formats, the new flavours pods have an RRP of £5.99*. For more information on the Logic portfolio, retailers should speak to their JTI Logic Representative, call the help desk on 0800 112 3401 or visit www.jtiadvance.co.uk.