Following its successful introduction into the grocery channel last year, one of the UK’s leading vaping brands[i], Logic, has today announced it will be significantly expanding distribution of its Logic Compact range. From 10th June, Logic Compact will be expanding across the independent and wholesale channels, and listings across KMG and convenience accounts will increase.
Logic Compact is a premium Pod device, which offers a stylish, convenient and modern alternative to traditional vaping products. Delivering the perfect combination of flavour, power and simplicity, its user-friendly, contemporary design allows retailers to captialise on the popularity of Pod vaping devices – currently the fastest growing segment in the UK’s Reduced Risk Product category[ii].
The Compact range also includes magnetic refill pods, available in five flavours – each delivering a rich taste and enhanced performance by guaranteeing a secure connection to the device’s 350mAh battery at all times. Pre-filled in a choice of tobacco (18mg), menthol (18mg), berry mint (12mg), strawberry (12mg) or cherry (12mg), the pods reflect the UK’s most popular vaping flavours; fruit (41%), menthol (29%) and tobacco (19%)[iii].
Nick Geens, Head of Reduced Risk Products at JTI UK comments: “We’re thrilled at the consumer response to Logic Compact since we launched it into the KMG and Convenience channels last year. Following this success, we’re pleased to now offer the range to all retailers nationwide looking to expand their vaping portfolio and take advantage of the significant sales opportunity the category presents.
“With the vaping category growing 8.4% in the last year[iv], JTI is continuing to innovate to ensure we meet the needs of the ever-growing number of vaping consumers in the UK. We have a dedicated insights team that tracks market trends, so we can be sure to provide retailers with new Logic products that allow them to maximise the profit potential of the category.”
Logic Compact has an RRP of £17.50 while the refill pods retail at £5.99*. To celebrate the launch, a promotion of £10 per device will be running across all channels and a suite of merchandising and point of sale options will be available to retailers to help drive sales.
* Retailers are of course free to sell JTI products at whatever price they choose
[i] IRI Value Sales, RRP Category, Total UK, MAT January 2019
[ii] IRI Unit Sales, RRP Category, Total UK, 3 Months to January 2019 vs 3 Months to January 2018
[iii] KTNS Omnibus Q2-Q4 2018
[iv] IRI Value Sales, RRP Category, Total UK, MAT Jan 2019 vs MAT Jan 2018