JUUL expands reach in independent channel

Best-selling US vape now available to Nisa, Costcutter and more Bestway customers

JUUL Labs has confirmed that it has signed deals that will give many more independent retailers access to its range of products.

Nisa and Costcutter retailers now have access to JUUL Starter Kits and JUULpods following an agreement with Nisa, while Bestway Wholesale has extended listings to another seventeen depots (six  Batleys & eleven Bestway), after a successful trial in an initial ten ‘test’ depots to ensure adoption and compliance of JUUL Labs’s Challenge 25 policy.

Commenting on the agreements, John Patterson, Sales Director for JUUL Labs UK said “Independent and symbol retailers are responsible for almost half of all tobacco sales in the UK but only around 10% of vape sales so the commercial opportunity for them is huge – if they can get their fair share of the category. From a JUUL perspective, they can also play a key role in helping us reach our goal of improving the lives of adult smokers and eliminating cigarettes. Their location, community standing, personal service and long opening hours means that their stores are key destinations for adult smokers and ideal locations for JUUL to be stocked in so we can reach as many adult smokers as possible and encourage them to Make the Switch.”

Patterson is urging retailers to look at their vaping range to meet the needs of adult smokers, 70% of whom wish to cut down or quit tobacco. “The vape market is changing and while there is still a place for open systems and liquids to satisfy current vapers, adult smokers are looking for simpler, cleaner vaping devices, like JUUL, which gives them the nicotine delivery of cigarettes without the complexity associated with open systems. Pod systems are the fastest growing sector in the vaping category and independent retailers’ fixtures should be reflecting this. Pods are not a fad or trend but is where the category is heading as smokers look for products that are simple and easy to use.”

It is estimated that the agreements could potentially give in excess of 10,000 retailers access to the JUUL portfolio of products. Retailers will be required to sign up to JUUL Labs’s Challenge 25 policy which mandates all retailers to ask for authorised identification from shoppers if they appear to be under 25 years of age to prove that they are over eighteen years old – the legal age to purchase JUUL and other vaping products.

The news coincides with the launch of a nationwide 12 week Out of Home advertising campaign for JUUL which features real JUUL users who made the switch in 2018 and runs across ten UK major cities.

JUUL devices use patented JUULpods nicotine salts to replicate the nicotine delivery of cigarettes and JUULpods are available in two nicotine strengths and a range of adult-oriented flavours (Golden Tobacco, Glacier Mint, Mango Nectar, Royal Creme, Apple Orchard and Alpine Berry) to offer adult smokers a choice in their switching journey.

Retailers interested in stocking the JUUL range should call  0808 164 1301 or email uksales@juul.com. More information on JUUL products can be found at juul.co.uk