Kasp®, the leading brand in security from Carl Kammerling International, has recently secured a contract with Cornwall Farmers – the farming and country supplies cooperative – to supply a full security profile across all 16 branches. The Kasp package has to date resulted in 46% sales growth for the South West based collaborative.
Following the integration of Countrywest Trading into the Cornwall Farmers cooperative, a product review was undertaken, which looked to improve the range of security products sold across the group. Previous success from a smaller line meant Kasp was the brand of choice due to its high quality products, outstanding service, unparalleled marketing, retail support and keen prices.
With exceptional customer service as standard, Kasp not only presented a tailored 16-line package to Cornwall Farmers, including the best selling Kasp® 125 series brass padlocks, the celebrated Kasp® Van Lock and a selection of durable chains, hasps and staples, but also initiated all accounts and placed the order within just a few hours. And thanks to Kasp’s second-to-none service, all products were delivered directly to each store the very next day.
Adding a personal touch to the Cornwall Farmers order, Kasp provided IT support at no extra charge, supplying dual branded posters for each of the stores to further encourage sellthrough.
Julie O’Donnell, Retail Category Manager for Cornwall Farmers commented: “Kasp’s swift turnaround and attention to detail teamed with high quality, proven products, made them the ideal choice for Cornwall Farmers. And since installing the Kasp profile in store we have benefitted from incredible sales growth of 46% across the group. This is sheer testimony to Kasp’s exceptional products and unequivocal marketing support.”
Graham Godfrey, Kasp Brand Manager added: “We are delighted to be working with Cornwall Farmers. This association is a great example of the quality of the Kasp product, the speed and efficiency of our service and the skill and knowledge of our sales employees, which all accumulated in securing this fantastic contract.”
Kasp understands that supplying the right retailer support is vital for success, and as such has gone to great lengths to understand the market and provide eye-catching and easy to read packaging, making the purchasing of security products a simple task for consumers. Backed by an unparalleled marketing drive, including a £1million national TV advertising campaign, along with an easy navigable website with a dedicated stockist search facility, Kasp aims to channel demand to retailers’ stores and works hard to help its customers generate more sales and increase profits. The advertising, merchandising and POS in place all echo the simplicity and striking design, creating brand awareness and building trust in the strength of its offering.
On top of creative campaigns to capture consumers’ attention, Kasp also offers additional benefits to retailers including a dedicated in-house locksmithing department offering pinning and key cutting services with an impressive turnaround of just 2-3 days.
Plus, Kasp’s award winning, high quality range of padlocks, hasps and chains are reassuringly covered by a full 10 year guarantee against defects in manufacture and materials, and a full 12 months guarantee on all electronic security products.
And if that wasn’t enough, Kasp also offers excellent service. Customers currently enjoy same day dispatch, free delivery on orders over £75, 98% stock availability and an experienced sales and customer service team on hand to resolve any queries.
For further information or to find your nearest stockist, please visit www.kaspsecurity.com or call 01758 704704.
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