KETTLE® Chips spices up its range with Jalapeno Chilli

JChilli150g20110126dpi360KETTLE® Chips, the UK’s original and number one premium crisp, has spiced up its range of premium hand cooked chips with a new hot’n’spicy offering – Jalapeno Chilli.

As an iconic brand KETTLE® Chips can help retailers to capitalise on consumer trends towards better quality snacking options with no artificial ingredients or added MSG. Their commitment to innovation helps to keep the KETTLE® portfolio fresh and offers retailers something new for their customers.

Like the rest of the eight-strong range, KETTLE® Chips Jalapeno Chilli are made simply from the finest potatoes, which are hand cooked in small batches, using sunflower oil.

KETTLE® Chips’ in-house chef Chris Barnard has developed the new seasoning which includes real Jalapeno Chillies that have been crushed and dried to make KETTLE® Chips’ hottest flavour on offer.

“Lots of people had been asking us to make a hot variant and Jalapeno Chilli came out top in an on-line poll of favoured new Chilli seasonings.” comments Andrew Slamin, Kettle Foods’ Marketing Director. He continues “Spicy flavours are becoming more popular amongst premium sharing crisp purchasers and we are sure these will appeal to all fans of high quality hot and spicy food.”

Packaged in a fiery pack colour for stand-out, KETTLE® Chips Jalapeno Chilli come in 150g sharing bags and are available in leading

supermarkets and all good independent stores.

KETTLE® Chips are performing extremely well for retailers. Latest data shows that the brand grew by almost 20% in the run up to Christmas, ahead of the total crisps and snacks market which increased by 7%.