‘Generation Z’ children, their parents and businesses united on Friday 20th September alongside Greta Thunberg’s London Global Climate Strike, to lobby like-minded businesses and the Government to get behind the ‘Recycled Plastic Rating,’ a campaign which sees the launch of a new trust mark enabling consumers to take back control of what plastic actually gets recycled, versus what gets dumped into the oceans.
The move to launch the new RPR follows research that reveals that 79% of people support clearer labelling of plastic packaging to help them determine its impact on the environment and allow them to vote with their pockets when it comes to purchasing behaviour – grocery and soft drinks is one of the leading markets.
The entrepreneur and philanthropist behind the RPR, Mark Jankovich, says: “There is more micro plastic in the ocean than stars believed to be in the galaxy. Eight million tons of plastic, a dump truck a minute, ends up in our oceans each year. We’ve got to stop this.
“Having a rating which shows the amount of recycled plastic content in the packaging we buy will instantly give consumers the power to vote with their wallets and chose packaging that is fundamentally diverting plastic from landfill. The RPR will enable consumers to see, at a glance, the exact plastic credentials of products they are purchasing”.
Mark Jankovich is the driving force behind the campaign alongside his eco-cleaning product company Delphis Eco, which was the first to pioneer the use of 100% recycled HDPE plastic packaging from single use plastic in 2017 across all its products.