Global soy sauce brand, Kikkoman is taking one of the most popular condiments in Japan, Ponzu, and adding it to its famous naturally brewed soy sauce to launch a Ponzu Citrus Soy Sauce.
Traditionally used as a sauce for meat and fish dishes, as well as a dressing for salads, Ponzu is made with citrus fruits, mirin, rice vinegar and dashi (Japanese stock made from bonito flakes and seaweed). Ponzu is often used as an addition to soy sauce, so it is a natural step for Kikkoman to bring the two flavours together.
Bing-yu Lee, General Manager Kikkoman UK said, “With the rise in Japanese cuisine and the demand for Japanese ingredients and products we feel the UK consumer is ready for Ponzu. By blending Ponzu and soy consumers can now get the great taste and flavour enhancing benefits of both lemon and soy sauce in one bottle.
“Despite lack of familiarity our research showed strong consumer interest in Kikkoman Ponzu, and with a desire to explore usage options. Over 80% of our research group said they might or would definitely buy it. The biggest appeal came from the vibrant zesty aroma and citrus flavour and consumers saw usage primarily with grilled meats, in particular chicken and fish and, with a strong leaning towards salads. We will be actively promoting it as a great alternative to vinegar over traditional fish and chips.”
Kikkoman Ponzu Citrus Soy Sauce has a balanced flavour of salty, sweet, tangy and sour. It is designed for use as a pouring or dipping sauce and is available in a 250ml bottle.