Kilrock, the household problem solving company, is launching SLAM, a new highly effective, single-dose, Power Shot Plughole Unblocker.
SLAM comes in two high performance formulations for specific blockages – Kitchen (60g) for grease/food and Bathroom (80g) for hair/soap scum. The single dose, easy-to-use foil pouch is a highly convenient solution to the common problem of blocked plugholes. The ultimate, impulse pick-up for a regular household problem, its low price point offers great value to the consumer.
It is available in a compact, shelf ready display with clear, high impact packaging. The display pack contains 12 x “Power Shot” pouches and is ideal for adding incremental value to your household range. With a RRP of £1.49 it is the best priced, premium performance plughole unblocker on the market.
Richard Davis, MD of Kilrock, comments: “This is a growing sector for us and SLAM is a unique format at a great price point. People tend to deal with a blocked plughole quite early, when the water starts to drain slowly. SLAM delivers the optimal Power Shot dose to quickly clear those kitchen and bathroom blockages.
SLAM delivers the kind of performance people have come to expect from Kilrock – this, combined with a new, easy-to-use format, makes it the perfect “pick-up” drain product. We think it will add valuable impulse sales to your unblocker range. The name and clear design makes it perfectly obvious what it does and the shelf display packs mean it can easily be located in a number of high footfall locations.”
Kilrock manufactures and distributes a range of household problem solving products such as limescale removal, drain unblocking, damp control and specialist surface cleaners. Leading products include Kilrock – K descaler, Bar Keepers Friend, Blast Away Mould, Damp Clear Moisture Trap and Kil-Block. It is a family run business first established in 1946 with a reputation for only selling product that work using concentrated, effective formulations. The majority of Kilrock’s products are destination items that consumers actively seek out in store. The brand benefits from a very loyal customer base meaning consumers visit a retail outlet specifically to purchase Kilrock, thus driving footfall and making the Kilrock range a ‘must-stock’ brand.
SLAM is now available in selected wholesalers or direct from Kilrock.
Tel: 01494 793900
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