Kingsmill announces launch of new Kingsmill 50/50 Vitamin Boost & exciting partnership with Heart Radio

  • The newest addition to the Kingsmill family, Kingsmill 50/50 Vitamin Boost provides a delicious daily source of seven vitamins and minerals
  • Kingsmill launches a partnership with Heart Radio, sponsoring the ‘school run’

Kingsmill, one of the UK’s best-loved brands, today announces the launch of Kingsmill 50/50 Vitamin Boost, the latest addition to the Kingsmill 50/50 range.  The innovative loaf offers the great taste of Kingsmill 50/50 that consumers know and love, now with a boost of vitamins and minerals.

Kingsmill 50/50 Vitamin Boost contains iron and vitamin B6, which contribute to the normal function of the immune system, calcium and vitamin D for healthy teeth and bones, and niacin and vitamin B1 for energy release. Just two slices of Kingsmill 50/50 Vitamin Boost provide 30% of the reference intake of iron, vitamin B6, thiamin, niacin and vitamin D and 38% of the reference intake for calcium2 and folic acid.

Kingsmill’s Head of Marketing, Matthew Cullum, comments: “Health is a key driver of grocery innovation and Kingsmill 50/50 Vitamin Boost is a significant innovation in the bread category which needs to keep meeting ever-changing population and household needs. Kingsmill 50/50 is already

associated with health and Kingsmill 50/50 Vitamin Boost helps families up their daily vitamin and mineral intake while giving retailers the chance to leverage health benefits to drive category growth.”

Kingsmill 50/50 Vitamin Boost is available in eye-catching packaging with clear health messaging sign-posted on the front of pack.