SOP International Ltd is re-launching the very popular Koh-Kae Thai peanuts range. Flavoured nuts sales have grown in the UK with younger shoppers opting for healthier alternatives to sugary treats. Koh-Kae has been the most popular snack in Thailand since 1976 and enjoys a massive global following due to its high quality and great tasting peanuts. Koh-Kae have redesigned their packaging and introduced convenient pack sizes aimed at students and the on the go market. The marketing campaign will be supported by print adverts, point of sale and in-store demos along with tastings at food shows throughout 2019.
Comments are closed.