KP partners The Hundred cricket

KP Snacks is the Official Team Partner for The Hundred, the new 100 ball cricket tournament launching in July 2020, featuring players from England and around the world in men’s and women’s competitions to help grow the game of cricket and get families active. Eight teams are taking part from Manchester, Leeds, Nottingham, Birmingham, Cardiff, Southampton and two from London, at Lord’s and The Oval. It will be screened live by Sky Sports and the BBC. KP Snacks will activate a series of multi-channel marketing activities, to leverage its association with The Hundred.