Kraft Heinz introduces Disney magic to range

Kraft Heinz is introducing further well-loved characters and brands to its Heinz Duo Pots pasta range. This autumn, Disney’s Frozen, Marvel’s Spiderman and Star Wars will join Kraft Heinz’s existing pasta products portfolio.
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These popular characters have broad appeal and stand out when featured on-pack. The Spider-Man Duo Pots is available now, which will be sure to continue to excite kids when the Spider-Man film comes out in 2017. Both Frozen and Star Wars products will be available from October. The blockbuster film Frozen is much loved among children and parents alike, while Star Wars’ recent stunning success at the box office, along with its highly anticipated series of films in the future, means that these pasta pots are set to be very popular.

According to Nielsen, 30% of Duo Pots sales are incremental to pasta in the accompaniments category, attracting new buyers and expansion of repertoire. The introduction of the exciting new products will help continue to drive this growth. Seven in ten shoppers would like more choice of products that help to save time, are easier to carry, open, use or cook. This has driven Heinz’s desire to drive additional convenience and modernity in packaging concepts such as Duo Pots. The Heinz Duo Pots pasta range has been created to meet Disney’s nutritional guidelines and contains one portion of the recommended five a day portions of fruit and vegetables..

Brook Aspden, Brand Manager at Heinz, comments: “Spider-Man, Frozen and Star Wars are great additions to our evolving and engaging range of character pasta shapes. All these characters are popular among children and are easily recognisable with great on shelf standout. The Heinz Duo Pots are packaged as two individual portion-sized pots giving a quick, convenient format that can be microwaved in just one minute. They provide a simple mealtime solution, and coupled with the added benefit of one whole tomato squeezed into every portion of the sauce, make this a must stock for retailers wishing to expand their childrens’ meal occasion offering.”

KRAFT HEINZ

www.kraftheinzcompany.com

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