Kumala adds Kolour

Accolade Wines is investing over £1m in Kumala, its South African wine brand with a new creative, ‘Keep it Kolourful.’ Kumala is the UK’s No 1 South African wine brand and the investment shows Accolade’s commitment to its South African portfolio, despite difficult vintages recently due to droughts. The campaign is Kumala’s biggest brand investment for over 10 years. Activation will take place from September across digital, on pack, instore and outdoor advertising in key cities including London, Manchester, Birmingham and Edinburgh, as well as social media.