Lactalis McLelland, Europe’s leading dairy company and the number one importer of continental cheese into the UK, is further strengthening its position in the continental cheese market with the launch of Société Roquefort Cubes, Président Crème de Camembert and Président Brie Portions.
Lactalis is confident that these new products will add significant value to this sector by offering consumers additional choice.
Marketing Manager, Justin Alblas comments: “Since 2008, the continental cheese market has grown in value by +8% and is now worth £264m. These new products will satisfy the continental customer’s demand for food that delivers convenience and taste”. He adds “They offer consumers more choice and good quality cheese for everyday usage.”
Société Roquefort Cubes
Made in Roquefort, in the south of France, this new variation has all the authenticity and real taste of Société Roquefort in a cube format. This is available in an easy-to-use re-sealable 120g pot – RRP £2.79
Président Crème de Camembert
Continuing on from the success of the #1 brand Président Camembert, Président has launched a spreadable version which is sold in a 125g microwave friendly pot – RRP £1.39
Président Brie Portions
The UK’s best selling branded Brie Président launches individually wrapped mini-portions. Available in a pack of six, these bite-sized snacks fit the consumer trend for tasty convenient food, making Brie more appealable to consumers with busy lifestyles and ideal for the lunchbox. Sold in 210g pack – RRP £2.39
Lactalis McLelland
Tel: 020 8336 6500
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